I Am Paula
I’m Paula Oyuela — a multidisciplinary artist, designer and storyteller from Colombia.
I work across different mediums: from product design and visual experimentation, to photography, modeling, acting and creative direction.
My artistic work often blends the mystical with the everyday. I’m interested in stories, symbols, skin, movement, stillness.
I believe in art as ritual, as resistance, and as a mirror for transformation.
Welcome to my world! — or rather, the worlds I’m weaving.
Two Threads,
One Hand
Each thread weaves a different world — one minimal, one wild — both born from the same hand.
Paulatina
Paulatina is a slow design studio focused on the creation of meaningful, minimal products.
Guided by clarity, purpose and emotion, Paulatina blends function and aesthetic intention through carefully crafted objects.
From concept to form, the studio explores the poetic potential of simplicity — believing that less isn’t just more, but more intentional.
RAT LAB
Rat Lab is a creative playground for visual experimentation.
Born from curiosity and chaos, it explores mixed media, bold narratives, and surreal aesthetics across formats.
This is a space where color breaks rules, symbols collide, and intuition leads the way.
It’s not just a lab — it’s a visual rebellion.
Beyond the
Threads
Where emotion, perception, and imagination meet — where storytelling slips between forms.
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Visual Storytelling
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Photography
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Mixed Media Art
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Immersive Arts
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WRITTEN WORLDS
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Modeling & Performance
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Highlighting main projects created with brands:
Amazon, Disney, Adidas, Pepsi, Dove, H&M, Trident, Heineken, Fila, Claro, Rappi, Éxito, Falabella, Postobón, Daviplata, Poker, BBC, Wom, Cyzone, Enel, Michelob, Cromantic, Seven Seven, Quatro, Andina, Bocatto, Coffee Delight, Soberana, Folks, Lino, Mobile Legends…